Resume

Digital Strategy: Planned, developed, and contributed to the execution of comprehensive digital marketing strategy and campaign roadmaps on a quarterly basis. Meticulously tracked and reported on key performance indicators (KPIs) to drive data-driven decision-making, ensuring the success of initiatives.

Website Transformation: Accomplished the successful redesign of company website which resulted in a 33% increase of YOY website sessions. Consistently maintained, updated, A/B tested, and analyzed the website to ensure its optimal performance, growth, and user experience.

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Lead Generation: Implemented sales tools, enhanced paid ads, improved website SEO and optimized landing pages which elevated efficiency and facilitated over 27% more YOY demo bookings for the sales team.

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Data Analysis: Leveraged marketing tech stacks and built dashboards that connect and analyze multi-channel data. This eliminated more than one work week annually of manual data pulling for other team members and unlocked valuable business insights to enhance team decision making.

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Agency Management: Direct management of 4-person media agency team and 60K annual budget to execute paid ad management, SEO analysis, and coordination of other activities for enhanced brand visibility, digital expansion and lead conversions.

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Project Management: Led planning of a customer portal project involving 20+ stakeholders. Facilitated collaboration, milestone tracking, and alignment with objectives, ensuring successful delivery of a user-friendly digital customer platform.

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Email Strategy: Owned email campaign strategy, list segmentation, deployment, and database upkeep for 60,000+ contacts, resulting in the annual distribution of over 300 emails and 15% increased click rate, effectively nurturing prospects and driving upsell opportunities with current clients.

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CRM Administration: Managed HubSpot CRM of 60,000+ contacts while addressing integration errors with Salesforce for seamless campaign metric coordination. 

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Event Coordination: Developed automated Power BI dashboard for events manager to utilize real-time customer data, driving 8 targeted in-person events across the U.S. tailored to product segments and strategic locations, fostering heightened customer product adoption.